美特斯邦威有限公司
美特斯邦威集团公司始建于1995年，主要研发、生产、销售品牌休闲系列服饰。目前拥有美特斯邦威上海、温州、北京、杭州、重庆、成都、广州、沈阳、西安、天津、济南、昆明、福州、宁波等分公司。"美特斯·邦威"是集团自主创立的本土休闲服品牌。1995年4月22日，公司开设第一家"美特斯·邦威"专卖店，到目前"美特斯·邦威"在全国设有专卖店1500多家。

集团在国内服装行业率先采取"虚拟经营"模式，走品牌连锁经营的发展道路。2001年，集团在坚持"虚拟经营"、稳步发展的基础上，全面启动品质管理工程，从品牌形象、产品设计与质量、市场拓展、销售服务和信息化管理等全过程提升管理品质，美特斯邦威集团由此发展成为中国休闲服饰行业的龙头企业之一。集团已连续6年跻身中国服装行业百强企业，连续3年被全国工商联评为"上规模民营企业500强"。2003年，"美特斯·邦威"羊毛衫被评为"中国名牌"；2004年、2005年，"美特斯·邦威"连续两年被评为"中国青年最喜爱的服装品牌"，2005年，集团跻身"中国制造业500强"，荣获"2003/2004中国服装品牌年度营销大奖"和"中国女性消费者最满意的品牌"称号。2006年再次荣获"2004/2005中国服装品牌年度策划大奖"。

公司从创立之日起，就始终把诚信经营作为企业发展的基石，赢得了消费者的信赖和行业的好评，独具特色的经营管理理念和品牌文化内涵，引起了业内和各界的广泛关注：

在品牌形象提升上，公司运用品牌形象代言人、极具创意的品牌推广公关活动和全方位品牌形象广告投放，结合开设大型品牌形象店铺的策略，迅速提升品牌知名度和美誉度；

产品设计开发上，建立并培育了一支具有国际水准的设计师队伍，与法国、意大利、香港等地的知名设计师开展长期合作，每年设计服装新款式1000多种；

生产供应上，突破了传统模式，充分整合利用社会资源和国内闲置的生产能力，走社会化大生产专业化分工协作的路子，在广东、上海、江苏等地200多家生产厂家为公司定牌生产，形成年产系列休闲服2000多万件（套）的强大生产基地，专业的品检师对每一道生产工序实施严格的品质检验，严把质量关；

经营上利用品牌效应，吸引加盟商加盟，拓展连锁专卖网络，并对专卖店实行包括物流配送、信息咨询、员工培训在内的各种服务与管理，与加盟商共担风险，共同发展，实现双赢；实施忠诚客户服务工程，不断提升服务质量；

管理上实现电子商务信息网络化，建立了管理、生产、销售等各个环节的计算机终端联网的"信息高速公路"，实现了内部资源共享和网络化管理。

2005年是美特斯邦威成立十周年，集团进入二次创业阶段，开始从业务模式创新转向管理模式创新，利用信息化平台整合社会资源，构建服装产业上下游生态链，全面提升管理。

集团于98年开始逐步把经营管理中心、研发中心移到上海。2005年12月10日，集团总部正式启用，借助上海这个时尚之都和经济中心的区位优势和有利平台，充分整合配置资源，加快了物流、信息流、资金流的循环。

面对未来，美特斯邦威集团公司将抓住机遇，加快发展，立志实现"百亿企业，百年品牌"的战略目标，实现"年轻活力的领导品牌，流行时尚的产品，大众化的价格"这一愿景，力争打造世界服装行业的知名品牌。

Founded in 1995, Metersbonwe Group specializes in casual wear R&D, manufacturing and retailing. Up to now, the Group consists of 11 branches in Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Tianjin, Jinan, Kunming, fuzhou and Ningbo. Metersbonwe is a domestic casual wear brand independently built by the Group. The first "Metersbonwe" specialty store was opened on April 22, 1995. So far the number of chain stores has reached over 1,500 across China.

The Group was the first one to adopt "Virtual Operation" business model in China's apparel industry, and develop chain stores under the brand of Metersbonwe. Persisting in "Virtual Operation" and with steady development, the Group launched the quality management project in 2001 to promote the brand quality in the whole process from brand image, product design and quality, market development, sales services to information management, etc. Metersbonwe Group became one of the leading casual wear retailers in China. The Group had been among the top 100 enterprises of Chinese apparel industry for 6 years, and had been awarded "The Biggest 500 Domestic Enterprises" by the National Industrial and Commercial Association. In 2003, "Metersbonwe" woolen sweater was named as the "Famous Brand" of China. The brand "Metersbonwe" had also been recognized as the "Most Favorite Apparel Brand to the Youth" in China twice in a row in 2004 and 2005. In 2005, the Group had ranked among "Top500 Manufacturing Enterprises of China", and won the "Annual Sales Prize of Chinese Apparel Brand" and "The Most Satisfying Brand to Chinese Women" as well. In 2006, it once again won the "Annual Planning Prize of Chinese Apparel Brand "
Regarding integrity as the foundation of development all along since its establishment, our company has won consumers' loyalty and good reputation in the industry and market. Our unique business model and brand essence have also aroused people's attention in all circles:

●Promotion of the brand image: In order to promptly promote our brand familiarity and reputation, we have employed the strategy of hiring image-representatives, holding highly original public communication activities and launching all-aspect brand image advertisements, along with the opening of grand brand image stores.
●Product design & development: We have built and cultivated a world-class designing team, and developed a long-term cooperation relationship with the leading designers in France, Italy and Hong Kong. We introduce over 1,000 new styles into the market annually.
●Production: We break through the traditional production pattern by introducing virtually vertical integration business model, taking full advantage of market resources and unutilized production capacity in China. We have established strong long-term relationship with over 200 apparel manufacturers mainly in Guangzhou, Shanghai and Jiangsu, etc, which are able to produce over 20 million pieces/sets of casual wears to Metersbonwe Group every year. Meanwhile, our professional Quality Inspectors strictly control quality in each process of production so as to guarantee and improve the quality.
●Sales: We take advantage of brand influence to attract franchisees and develop the chain-store network. In addition, we provide our franchisees with the professional services such as logistic distribution, information & consultation, personnel training, etc. We also share risks with them to achieve mutual development and win-win relationship. Meanwhile, we launch loyalty customer service project to constantly promote our service quality.
●Information management: We have developed and implemented an ERP system, linking all pcs in the end-to-end chain including design, production, logistic, management and pos so as to enable us to share internal resource and systemize management process.

Starting from 2005, Metersbonwe's 10th anniversary，the Group had entered its second developing phase with its innovation focus shifting from business model to management style. It has utilized the information platform to integrate social resources and built an efficient link between different procedures of the apparel industry in order to improve its management.

The Group has relocated its management center and R&D center in Shanghai since 1995. On Dec.10, 2005, the new Headquater was put into use. Relying on the regional superiority and advantageous platform of Shanghai--the fashion city and economic center, the Group could efficiently integrate the resources and thus speed up the logistics, information and capital flow.
Facing the future, with the strategic objects of realizing "10 billion capital enterprise and hundred years brand enterprise", Metersbonwe will grasp every applicable opportunity to expedite our steady development and spare no effort to make our brand a recognized and respected one in the global apparel market in the hope of realizing the company's vision of "Young and energetic leading brand selling on-trend products at mass price."