群邑是全球领先的媒介投资管理机构,是WPP将其旗下包括迈势、竞立、尚扬及传立在内的媒体公司整合成立的母公司。
群邑已在中国的9个城市设有分支机构,拥有1000多名员工。群邑在中国的媒介承揽额超过10亿美元,不仅成为中国领先的媒介传播机构,并且在对系统专有媒介调研及先进工具开发的投资力度上高居行业之首。
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.
GroupM employs more than a thousand people in nine cities across China. With a total media billing in excess of USD 1 billion, GroupM is China's leading media communications group and the industry's biggest investor in syndicated and proprietary media research and optimization tool development.
