| Marketing - Communications-集团上海人力咨询机构
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| 集团上海人力咨询机构 (该公司其他职位)
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2008/8/5 |
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上海市 |
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8年 |
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硕士 |
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3 |
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不限 |
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zhanwang@163.com |
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中华英才网 |
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| 职位详情: |
Description:
Position summary:
This role is responsible for the successful execution of specific Sales Segment marketing plans in China & Hong Kong. Responsibilities include formulating, communicating, implementing and managing key activities (tactical & strategic) to drive share growth & financial goals for the specific segment assigned.
This position requires strong leadership & interpersonal skills, including defining goals, objectives, and business case creation to ensure sales goals are met by leveraging the marketing effort. The ability to work independently and strong judgment is required to effectively establish and ensure appropriate product/business direction. Strong communication skills are required.
Principal Responsibilities
1 Demand generation activity for the sales segment
1.1 Work with segment teams to plan, implement, measure, manage segment specific marketing programs and events
1.2 Provide sales with accurate, up to date tools to help drive the business
2 Work with segment to develop, implement, manage business improvement initiatives
2.1 Improve retention customer profitability
2.2 Balance volume & profitability in development customers
2.3 Improving SOW in Acquisition customers; move companies along the RAD matrix
2.4 Implement & manage activity to increase segment profitability
3 Liaise closely with corp comms & PR agency to leverage PR opportunities in the specific segment.
4 Manage marcom agency/vendors effectively to ensure quality execution
5 Manage marketing budget & spending.
6 Evaluate performance against plan at appropriate intervals.
Qualifications:
§ Masters degree in related discipline (MBA preferred)
§ Strong analytical & conflict resolution skills
§ Minimum of 8 years Marketing experience, ideally in the IT industry
§ Strong knowledge of IT markets and customer buying behaviours
§ Proven Sales / Business Development skills
§ Knowledge of the corporate & Govt IT marketplace advantageous
§ Strong organizational and planning skills.
§ Excellent presentation and influencing skills.
§ Excellent verbal and written communication skills (English & Mandarin fluent)
§ Experienced and proven People Management skills
§ Ability to multi-task in a dynamic environment.
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| 我公司是一家集团性质公司,产品多元化，下属多个子公司,涉及投资,IT、服务咨询，公关、金融等多个行业领域,并且在北京,上海,杭州,武汉等城市都设有分公司机构,欢迎有志之士加盟我公司，共同发展，开创未来。 |
| 城市: |
上海市 |
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| EMAIL: |
zhanwang@163.com |
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| 电话: |
010-516655322 |
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