Has Coles revealed its ambush marketing plan for Aldi in Perth?

Is Coles pulling a clever marketing prank to tackle Aldi moving into Perth?Has supermarket giant Coles been caught out testing a new strategy to engage in ambush marketing against Perth’s new-kid-on-the-shopping-block, Aldi?

One keen-eyed Perth resident, who didn’t want to be named, spotted a Coles truck with the slogan “Even Better” pasted across it, doing laps in the car park of the yet-to-open Aldi store in Southern River.

The Southern River store doesn’t open to customers until July 2.

The man who captured the image wasn’t sure if the van was embarking on some “weird” new advertising blitz to combat Aldi moving into the neighbourhood, or if the workers involved were simply bored.

“It was driving around in the car park, then came back about an hour later and it looked like two Coles workers started getting photos taken in front of it,” he said.

“We didn’t know what was going on, but surely they weren’t stooping that low by trying to advertise Coles in front of Aldi?

“I’ve also been told they had parked the truck outside Woolies around the corner.”

Aldi opened four stores in Perth this week, with hundreds lining up outside their Joondalup, Mirrabooka, Belmont and Kwinana shops.

Early morning shoppers at the Kwinana braved the cold to get their hands on flat screen TVs that were flying off the floor.

The German discount supermarket’s muscling-in on the local scene is expected to threaten the stranglehold both Woolworths and Coles have on shoppers.

Aldi will open 20 stores in WA before the end of 2016, with shops planned for Halls Head, Australind, Harrisdale, Rockingham, Camillo, Southern River, Mandurah, Butler, Mundaring and South Lake.  Follow WAtoday on Twitter

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