Lambie funds drive falters

JACQUILambie’s political party has reached only two per cent of its crowdfunding goal with less than threeweeks until the federal election.
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Senator Jacqui Lambie.

The JacquiLambie Network’s page onwebsite mycause苏州美甲美睫培训学校419论坛 shows the party’s campaign received 10 donations since April, bringing its total to $3,770.

Senator Lambie, who ran for the Upper House backed by the Palmer United Party in 2013,set a crowdfundinggoal of $200,000 on mycause this election.

The JLN has received nearly $53,000 in total funding from 13 private donors including Petuna Group , MV Vic Reliance and AusVeg, according to its partywebsite.JLN candidate Steve Martin has donated $2,000 and fellow party Senate hopeful Rob Waterman $1,000.

The Australian Institute of Marine and Power Engineers is listed as providing $24,000.

A JLN spokesperson said the partyrejected donations from the Maritime Union of Australia andthe CFMEU.

He said the campaign has not put “too much effort” into the mycause campaign, which was “an experiment”.

Overall donations reflected the community was supportive, the spokesperson said.

Senator Lambie had an “incredibly high” brand recognition, he said.

Political analysts believe she has a large enough profileto poll well despite low crowdfunding levels.

University of Tasmania’s Richard Herr said the crowdfunding shortfall could concern her “in terms of perceived local support in the community”.

Media exposure on ABC programs Kitchen Cabinet and Q&A would have helped.

“With a lower quota and her visibility, I would assume she would do moderately well.”

Her fundraising struggle was offset by her profileand media tag as a likely Senate seat-winner, Dr Herr said.

Crowdfunding was a new fundraising platform and her level of success with it may not indicate much, he said.

Political analyst Kevin Bonhamexpected the JLN to appeal to voters who supported the PUP in the 2013 federal election.

A ReachTEL poll in March indicated JLN supportat 5.1 per cent, below the7.7 per cent needed for a Senatequota.

Dr Bonham said under the new preferencing system it is very likely primary support of 5.1 per centwould be enough for Senator Lambie to retain her seat.The poll was designed in a way that could underestimate her support, he said.

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